Publications
I write about product strategy, agentic interfaces, and lessons from building consumer apps at scale. Published on platforms I respect — where editorial rigour ensures the ideas are stress-tested before going out.
Institute of Product LeadershipThe Two-Sided Brain: Lessons from Switching Between B2B and B2C Product Management
Moving between B2B and B2C isn't just a job change — it rewires how you think about users, metrics, and success. Here's what the context-switch taught me about the craft of product management.
Institute of Product LeadershipFrom People to Product: How a Non-Traditional Background is a Superpower in PM
The PM role rewards diverse thinking — empathy, systems intuition, and pattern recognition across domains. Coming from outside the standard tech pipeline turns out to be a feature, not a bug.
The 'TikTokification' of Utility: How We Reinvented App Discovery with Short-Form Video
Short-form video isn't just an entertainment format — it's a discovery mechanism. Here's how we applied that insight to reinvent the app discovery experience at scale.
From Engagement to Fulfillment: How Agentic AI Is Rewriting Product Metrics
As AI agents complete tasks on users' behalf, the metrics we've built entire product strategies around — DAU, session length, clicks — start to break down. What comes next?