Rohan Mitra

Product Manager|

I'm a Product Manager with 5+ years across fintech, quick commerce, app marketplaces, and enterprise SaaS at PhonePe and Airtel.

I do my best work at zero-to-one: taking an ambiguous charter, finding the wedge, and shipping it through messy multi-party integrations. I currently own PhonePe's Merchant CRM charter — building a WhatsApp-based CRM for offline retailers in direct partnership with Meta, with AI-assisted workflows running in production.

What I've shipped: install conversion lifted from 12.9% to 15.5% by killing my own feature, a context-aware update system powering 25% of all app updates on India's first homegrown app store, order breaches cut 11% in quick commerce, and 3,000 enterprise customers migrated off legacy systems.

MBA, Delhi School of Economics. B.E., Thapar Institute of Engineering & Technology.

Beyond work

I'm an observer, free thinker, and a curious soul. During leisure I enjoy the sound of water, concerts (electronic music, mostly), and art events — and conversations about time travel, history, or space. In a parallel universe you might find me as an archaeologist, sound engineer, or running a beachside burger joint playing rock and roll all day.

Oddly enough, I do get emotional over fonts and colours — I have a soft spot for clean and simple design.

Experience

Five-plus years of product ownership — from enterprise SaaS at Airtel to consumer scale and zero-to-one charters at PhonePe.

Sep 2022 – PresentBengaluru, India

Product Manager — Merchant CRM
Current
PhonePe BusinessJan 2026 – Present
Own the zero-to-one Merchant CRM charter: WhatsApp-based digital bills that let offline retailers build a customer base and run repeat-purchase campaigns. Defined the three-party integration across PhonePe, Meta's WhatsApp Business API, and BSP Karix, and shipped AI-assisted workflows to production behind confidence thresholds and human-in-the-loop review.
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Product Manager — Post-Checkout & Fulfillment
Pincode (Quick Commerce)Sep 2025 – Dec 2025
Owned the post-checkout and fulfillment roadmap — order state machine, real-time ETA tracking, and automated support workflows. Order breaches down 11%, WISMO queries down 15%, NPS up 8 points.
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Product Manager — Discovery
Indus AppstoreSep 2022 – Sep 2025
Owned the consumer storefront on India's first homegrown app store. Repositioned an underperforming video feed as contextual app trailers (install conversion 12.9% → 15.5%), launched Intelligent Updates, and led vernacular-first localization across 12 languages.
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Sep 2021 – Sep 2022Gurgaon, India

Associate Product Manager — B2B SaaS
Airtel BusinessSep 2021 – Sep 2022
Built a B2B SaaS order entry platform for enterprise ops teams, cutting manual logging from 12 hours to 3, and migrated 3,000 enterprise customers off legacy systems to the LEO platform — validation TAT down 80%.
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